Learn more about the science of individuality in Todd Rose’s bestselling book:


In The End of Average, Todd Rose shows that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we now know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical “average person.” This model ignores our differences and fails at recognizing talent. With The End of Average, Rose finally provides the tools to break free.